Playground →
Dodge's top 10 neighbors span five distinct categories — Car Makers, Parts and Accessories, Fast Casual Dining, Other Business Services, and Gas Stations — with no single subcategory dominating the set and scores compressed into a narrow band from 0.91 to 0.95.
The shape is flat: Ford Motor Company (0.95) and Buick (0.95) sit at the top, but the gap to the rest of the cluster is small. NAPA Auto Parts (0.93) and Jeep (0.93) follow closely, and then the set opens up to include Godfather's Pizza (0.92), LBM Advantage (0.92), Suburban Propane (0.92), Polaris (0.92), Auto Value (0.91), and CARQUEST Auto Parts (0.91). Tallying subcategories: four neighbors are Car Makers, three are Parts and Accessories, one is Fast Casual Dining, one is Other Business Services, and one is Gas Stations. The automotive cluster is real — Car Makers and Parts and Accessories together account for seven of the ten — but the presence of a pizza chain, a building materials cooperative, and a propane distributor at scores above 0.92 signals that the audience shape extends well beyond automotive interest. The cross-category neighbors are not outliers; they sit within two hundredths of the top score.
The flat distribution here reflects an audience whose composition is shared broadly across rural and small-town commerce — automotive, trades, and everyday services — rather than one concentrated around a single brand type.
