Playground →
Dodge's nearest audiences span fast food, candy, and auto parts — not other automakers. The top 10 neighbors compress into a narrow 0.88-point band (0.91 to 0.86), the hallmark of a flat shape, with no single entity pulling decisively ahead.
GMC leads at 0.91, and Chevrolet (social) appears at 0.89 — making them the only two Auto subcategory neighbors in the top 10. Everything else is cross-kind. Dairy Queen (0.90) and Doritos (0.89) sit nearly as close as Chevrolet, and O'Reilly Auto Parts (0.89) — an Automotive Parts and Accessories entity — edges out Chevrolet by a hair. Steve Austin (0.89), classified as an Athlete, is the only celebrity in the top 10, sitting between Chevrolet and Subway (social) (0.89). McDonald's (0.89), Pizza Hut (0.88), and Reese's (0.88) round out the set, with Restaurant and Sweets subcategories accounting for five of the ten slots combined.
The composition — two auto brands, one auto-parts retailer, one athlete, and six food and restaurant brands — points to an audience whose shape is defined less by automotive interest alone and more by a broad mainstream consumer profile that overlaps heavily with mass-market QSR and snack brands.
