Dollar General Audience Graph • Social Signal

Dollar General's top 10 neighbors span food brands, home products, restaurants, and a TV personality — with no single subcategory dominating and scores compressed into a narrow band from 0.95 down to 0.92.

The shape is flat: similarity scores measure how closely two entities' audiences resemble each other in composition, and here the top 10 form a tight cluster with no standout. Little Debbie leads at 0.95, followed by Family Dollar at 0.95 and Arby's at 0.94. Blue Bunny (0.93) and Hidden Valley Ranch (0.93) round out the five closest. By subcategory, the top 10 break down as: three Food brands (Hidden Valley Ranch, Betty Crocker, Steak 'n Shake — wait, correcting: Sweets (Little Debbie, Blue Bunny), Home (Family Dollar, Tide), Restaurant (Arby's, Steak 'n Shake), Food (Hidden Valley Ranch, Betty Crocker), and one TV Personality (Dr. Phil at 0.92). Dollar General's own subcategory — Grocery and Superstores — does not appear in the top 10; the nearest fellow Grocery and Superstore brand is outside this set.

What the flat shape reveals is an audience defined less by any single retail or product category than by a broad, everyday-consumption profile that cuts across snacks, household staples, fast food, and daytime television.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/dollargeneral

{ "handle": "dollargeneral", "title": "Dollar General", "category": "Brands", "subcategory": "Grocery and Superstores", "resolved": "dollargeneral", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "littledebbie", "title": "Little Debbie", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9509, "drivers": [ "N04", "O03", "Q05", "N01", "K04" ] }, { "handle": "myfamilydollar", "title": "Family Dollar", "category": "Brands", "subcategory": "Home", "similarity": 0.9462, "drivers": [ "Q05", "N04", "O03", "Q08", "O04" ] }, { "handle": "arbys", "title": "Arby's", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9428, "drivers": [ "N04", "O03", "Q05", "N01", "O04" ] }, { "handle": "blue_bunny", "title": "Blue Bunny", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9342, "drivers": [ "Q05", "N04", "O03", "O04", "N03" ] }, { "handle": "hvranch", "title": "Hidden Valley Ranch", "category": "Brands", "subcategory": "Food", "similarity": 0.9316, "drivers": [ "N04", "O03", "Q05", "N01", "N03" ] }, { "handle": "bettycrocker", "title": "Betty Crocker", "category": "Brands", "subcategory": "Food", "similarity": 0.9281, "drivers": [ "O03", "N04", "Q05", "N01", "O04" ] }, { "handle": "steaknshake", "title": "Steak 'n Shake", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9206, "drivers": [ "N04", "O03", "Q05", "O04", "N01" ] }, { "handle": "tide", "title": "Tide", "category": "Brands", "subcategory": "Home", "similarity": 0.9205, "drivers": [ "N04", "Q05", "O03", "N01", "O04" ] }, { "handle": "drphil", "title": "Dr. Phil", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9182, "drivers": [ "N04", "Q05", "O03", "N01", "N03" ] }, { "handle": "mountaindew", "title": "Mountain Dew", "category": "Brands", "subcategory": "Beverages", "similarity": 0.9175, "drivers": [ "N04", "O03", "Q05", "N01", "O01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/dollargeneral

Dollar General

Nearest neighbors by audience shape

Raw data