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The top 10 neighbors for DoubleTree by Hilton span hotels, business-oriented professionals, financial media, and real estate — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition. The scores across the top 10 run from 0.84 down to 0.79, a narrow band consistent with the flat shape. Hilton Hotels leads at 0.84, followed by Hilton at 0.82 — the two clearest same-kind neighbors. But the set quickly crosses into other territory: Bobby Umar (0.81) and Kim Garst (0.81) are both Professionals, a subcategory of Celebrities and Influencers, and they sit nearly as close as the sibling hotel brands. MSN Money (0.81), a financial website, and Marriott International (0.80) round out the six, with Brian D. Evans (0.80), USA TODAY Money (0.80), Lolly Daskal (0.80), and Fannie Mae (0.79) completing the ten.
Tallying subcategories across the top 10: Hotels accounts for three entries (Hilton Hotels, Hilton, Marriott International), Professionals for four (Bobby Umar, Kim Garst, Brian D. Evans, Lolly Daskal), with Websites, News Publishers, and Finance each contributing one. The Professionals cluster is the structural surprise — four business-influencer accounts sit as close to DoubleTree's audience as its own hotel-brand siblings, pointing to an audience that skews toward professionally minded, business-travel-adjacent users rather than leisure travelers alone.
The flat shape reflects an audience with broad, diffuse overlap across hospitality, business media, and professional content — no single neighbor or category commands the picture.
