DraftKings Audience Graph • Social Signal

FanDuel is the single dominant pull in DraftKings' similarity graph, scoring 0.85 — a gap of more than six points above the next neighbor. No other entity in the top 10 comes close to that margin, which is the defining structural fact of this data.

The shape is a clear spike. After FanDuel, the next nine neighbors compress into a band running from 0.78 down to 0.75, with no secondary standout. NBC Sports EDGE Betting (0.78, a website) and Rich Eisen Show (0.77, a podcast) sit just below the peak, followed by Around The NFL (0.77, TV show) and NFLTradeRumors.co (0.77, website). The cluster is almost entirely NFL-adjacent media: podcasts, TV shows, and sports-news websites, with Cris Collinsworth (0.77, athlete) and Kyle Brandt (0.77, TV personality) as the only individual figures in the top 10. The one genuine outlier is Tim Hortons (0.76, restaurant) — a quick-service food brand whose audience shape lands inside a set otherwise defined by sports betting and football media.

Of the ten neighbors, only FanDuel and NFL Fantasy Football share DraftKings' own subcategory (Sports brands); the rest are media channels and personalities, signaling that DraftKings' audience is shaped as much by football content consumption as by direct competitor overlap.

The overall picture is an audience tightly organized around one rival and a dense layer of NFL-focused media, with almost no separation among the secondary neighbors.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/draftkings

{ "handle": "draftkings", "title": "DraftKings", "category": "Brands", "subcategory": "Sports", "resolved": "draftkings", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "fanduel", "title": "FanDuel", "category": "Brands", "subcategory": "Sports", "similarity": 0.8491, "drivers": [ "N03", "F04", "D03", "F03", "O01" ] }, { "handle": "nbcsportsbet", "title": "NBC Sports EDGE Betting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7826, "drivers": [ "N03", "F04", "D03", "I01", "N02" ] }, { "handle": "richeisenshow", "title": "Rich Eisen Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7706, "drivers": [ "N03", "F04", "D03", "F03", "I01" ] }, { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7696, "drivers": [ "N03", "D03", "I01", "F04", "Q01" ] }, { "handle": "nfltrade_rumors", "title": "NFLTradeRumors.co", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7685, "drivers": [ "N03", "D03", "I01", "A02", "O01" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7667, "drivers": [ "N03", "D03", "I01", "F04", "Q01" ] }, { "handle": "kylebrandt", "title": "Kyle Brandt", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.766, "drivers": [ "N03", "D03", "F03", "I01", "Q01" ] }, { "handle": "timhortons", "title": "Tim Hortons", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7647, "drivers": [ "N03", "D03", "F04", "F03", "O01" ] }, { "handle": "zachboychuk", "title": "Zach Boychuk", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7532, "drivers": [ "N03", "D03", "Q01", "O01", "F03" ] }, { "handle": "nflfantasy", "title": "NFL Fantasy Football", "category": "Brands", "subcategory": "Sports", "similarity": 0.7462, "drivers": [ "N03", "D03", "I01", "Q01", "F04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/draftkings

DraftKings

Nearest neighbors by audience shape

Raw data