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DRAFT Magazine's top 10 neighbors span breweries, a beer-rating website, and a craft-beer check-in app — a tight cluster of craft-beer infrastructure with no other magazine in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: scores run from 0.91 down to 0.86 with no single dominant neighbor and no sharp drop-off. BeerAdvocate leads at 0.91, followed by four breweries in a narrow band — Rogue Ales & Spirits (0.90), Left Hand Brewing Company (0.90), Sierra Nevada Beer (0.90), and Deschutes Brewery (0.90). Untappd (0.89) and Avery Brewing Co (0.89) extend the run, followed by Dogfish Head Brewery (0.88), Stone Brewing (0.87), and Flying Dog Brewery (0.86). Eight of the ten neighbors are Breweries by subcategory; the remaining two are Websites (BeerAdvocate and Untappd's parent category aside, Untappd is classified as Alcohol). No other Magazine appears in the top 10. The center entity's own subcategory — Magazines — is entirely absent from the neighbor set, meaning DRAFT's audience shape is defined almost entirely by the craft-beer brands and platforms its readers also follow, not by other publications.
That concentration signals an audience whose identity is organized around craft beer as a category rather than around magazine-reading as a habit.
