Playground →
The top 10 neighbors form a tight, undifferentiated band of football-adjacent audiences — athletes, sports teams, and recruiting websites — with no single neighbor pulling far ahead of the rest.
Sean Payton leads at 0.95, followed closely by Les Miles at 0.92 and 247Sports at 0.92. Alvin Kamara (0.91) and Mark Ingram II (0.91) continue the pattern, with LSU Football (0.91), Rivals (0.91), Jalen Hurts (0.91), the New Orleans Saints (0.91), and Leonard Fournette (0.90) rounding out the set. The spread across all ten is just 0.04 — the definition of a flat shape. Seven of the ten neighbors are Athletes by subcategory; the remaining three are Websites (247Sports, Rivals) and a Sports Team (LSU Football). No other subcategory appears in the top 10. The cluster is almost entirely same-kind: fellow athletes and the football infrastructure — recruiting platforms, a college program, a franchise — that surrounds them. The two recruiting websites are a notable cross-kind presence, signaling that the audience overlaps heavily with college football followers, not just NFL fans.
This audience shape is narrow and sport-specific: whoever follows Drew Brees follows the broader football ecosystem at nearly identical rates, with no meaningful outlier pulling in a different direction.
