Playground →
MAACO and InTown Suites sit at nearly identical scores — 0.86 and 0.86 respectively — pulling DriveTime's top 10 in two distinct directions at once.
The shape is two-peak, and the two clusters are structurally distinct. The first runs through automotive maintenance and repair: MAACO (0.86), AAMCO Transmissions (0.83), Auto Glass Now (0.82), and Precision Tune Auto Care (0.77) form a tight band of service-bay brands. The second cluster is mid-range and extended-stay lodging: InTown Suites (0.86) and WoodSpring Hotels (0.82) both land in the Hospitality & Lodging / Mid-range Hotels subcategory. Between them sits SecurCare Self Storage (0.83), a Moving and Storage brand that bridges the two neighborhoods. Rounding out the top 10 are PPG Pittsburgh Paints (0.82) in Home Goods and Furnishings and American Tire Distributors (ATD) (0.81) and National Tire Wholesale (0.77) in Automotive Parts and Accessories. No other Dealership appears in the top 10 — DriveTime's own subcategory is absent from its nearest neighbors entirely.
The audience this dealership draws looks less like other car buyers and more like people navigating practical, cost-conscious decisions across vehicle upkeep, transient lodging, and storage — a profile shaped by utility rather than category.
