Playground →
WebMD is the single strongest pull in Dr. Oz's top 10, scoring 0.82 — and the neighbor set fans out broadly from there, with no single cluster dominating. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.82 means WebMD's audience looks more like Dr. Oz's than any other entity in the data.
The shape is broad: eight of the ten neighbors sit within a 0.04-point band between 0.72 and 0.76, and the mix spans multiple subcategories. HomeGoods (social) (0.79) and Joy Behar (0.78) are the next closest, followed by Addicted2Success.com (0.77) and the Joy Reid Show (0.77). The subcategory breakdown across the top 10 is notably cross-kind: three are TV Personalities (Joy Behar, Michael Strahan, and Darren Kavinoky), two are Websites (WebMD and Addicted2Success.com), two are TV Shows (Joy Reid Show and The Last Word), one is a Home brand (HomeGoods), one is a Tech Personality (Sean Gardner), and one is a Lifestyle figure (Denise Landis). No single subcategory commands the set. The three fellow TV Personalities are the only neighbors sharing Dr. Oz's own subcategory, and they sit mid-pack rather than at the top.
The breadth of this neighbor set — health websites, daytime TV figures, lifestyle content, and morning news programming all drawing comparable audiences — points to an audience that is not tightly defined by any one content category.
