Dr Pepper Audience Graph • Social Signal

The top 10 neighbors for Dr Pepper span five distinct subcategories — restaurants, TV shows, athletes, sweets, and a tech personality — with no single cluster dominating and scores compressed into a narrow band from 0.93 to 0.95.

The shape is flat: Taco Bell leads at 0.95 and Dairy Queen sits just behind at 0.95, but neither pulls away from the pack. Supernatural (0.93) and BONES (0.93) represent TV Shows, while Shawn Michaels (0.93) brings in the Athletes subcategory. KitKat (0.93) is the only Sweets brand in the top 10, and Markiplier (0.93) — a Tech Personality — is the most structurally unexpected neighbor in the set. KFC (0.93), The Originals (0.93), and Snickers (0.93) round out the ten. Notably, no other Beverages brand appears in the top 10 — Dr Pepper's own subcategory is absent from its nearest neighbors entirely. The mix of QSR chains, candy brands, network TV dramas, a wrestler, and a gaming creator suggests an audience defined less by product category than by a broad mainstream consumer profile that cuts across food, entertainment, and personality-driven content.

This flat, cross-category spread indicates an audience with wide, undifferentiated overlap across mass-market consumer brands and general-entertainment media rather than a tight affinity for any single content or product vertical.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/drpepper

{ "handle": "drpepper", "title": "Dr Pepper", "category": "Brands", "subcategory": "Beverages", "resolved": "drpepper", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tacobell", "title": "Taco Bell", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9494, "drivers": [ "N03", "N04", "O03", "Q05", "A02" ] }, { "handle": "dairyqueen", "title": "Dairy Queen", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9487, "drivers": [ "N03", "N04", "Q05", "O03", "A02" ] }, { "handle": "cw_spn", "title": "Supernatural", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9335, "drivers": [ "N03", "N04", "O03", "A02", "G01" ] }, { "handle": "officialbonestv", "title": "BONES", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9323, "drivers": [ "N03", "N04", "O03", "N02", "A02" ] }, { "handle": "shawnmichaels", "title": "Shawn Michaels", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9295, "drivers": [ "N03", "N04", "O03", "Q05", "A02" ] }, { "handle": "kitkat", "title": "Kitkat", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9288, "drivers": [ "N03", "N04", "O03", "Q05", "A02" ] }, { "handle": "kfc_social", "title": "KFC (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9287, "drivers": [ "N03", "N04", "Q05", "O03", "A02" ] }, { "handle": "markiplier", "title": "Markiplier", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9283, "drivers": [ "N03", "N04", "O03", "A02", "G01" ] }, { "handle": "cworiginals", "title": "The Originals", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9276, "drivers": [ "N03", "N04", "O03", "N01", "A02" ] }, { "handle": "snickers", "title": "Snickers", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9275, "drivers": [ "N03", "N04", "O03", "Q05", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/drpepper

Dr Pepper

Nearest neighbors by audience shape

Raw data