Duck Commander Audience Graph • Social Signal

The top 10 neighbors for Duck Commander — an Outdoors brand — are dominated not by other outdoor or retail brands but by Reality TV Stars and their extended cast, with country music filling the remaining slots.

Five of the ten neighbors are Reality TV Stars: Missy Robertson (0.9964), Jase Robertson (0.9964), John Godwin (0.9964), Jessica Robertson (0.9962), and Korie Robertson (0.9962). These five sit at the very top of the set, all within a two-thousandths band of each other — the flat shape in full effect. Justin Martin (0.9945, Actor) and Willie Robertson (0.9937, TV Personality) extend the cast-adjacent cluster before Sadie Robertson Huff (0.9933, Reality TV Star) rounds it out. The only Outdoors brand in the top 10 is Buck Commander at 0.9916, and the sole musician is Justin Moore at 0.9782 — the lowest score in the set and the only neighbor outside the Robertson-universe cluster. No other Outdoors brands appear in the top 10 beyond Buck Commander.

The shape reveals an audience defined almost entirely by a single reality television franchise and its cast, with the brand's own product category a secondary signal at best.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/duck_commander

{ "handle": "duck_commander", "title": "Duck Commander", "category": "Brands", "subcategory": "Outdoors", "resolved": "duck_commander", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "missyduckwife", "title": "Missy Robertson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9964, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "jaseduckman", "title": "Jase Robertson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9964, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "godwinthewalrus", "title": "John Godwin", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9964, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "jessicaduckwife", "title": "Jessica Robertson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9962, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "bosshogswife", "title": "Korie Robertson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9962, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "friar_martin_dc", "title": "Justin Martin", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9945, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "williebosshog", "title": "Willie Robertson", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9937, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "sadierob", "title": "Sadie Robertson Huff", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9933, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "buck_commander", "title": "Buck Commander", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9916, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "justincolemoore", "title": "Justin Moore", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9782, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/duck_commander

Duck Commander

Nearest neighbors by audience shape

Raw data