Playground →
At 0.85, Greg Olsen and Bojangles sit nearly tied at the top of Duke Energy's neighbor set — one an athlete, one a regional restaurant brand — and together they signal the two distinct audience neighborhoods this data captures.
The shape is two-peak, and the split is legible in the top 10. The first cluster runs through college football and the Southeast: Greg Olsen (0.85), Firehouse Subs (0.83), and ACC Network (0.82) anchor a neighborhood of athletes, QSR brands, and regional sports media. The second cluster emerges around spiritual leaders and Christian authors: Andy Stanley (0.77) and Jon Acuff (0.76) represent a subcategory that recurs throughout the broader graph. These two neighborhoods — Southeastern sports culture and evangelical Christian media — are the structural finding here. No other utility or energy brand appears in the top 10, making Duke Energy a cross-kind outlier in its own neighbor set; its audience shape is defined entirely by athletes, journalists, restaurant brands, and spiritual leaders rather than anything in its own subcategory.
Harry Connick Jr (0.79) is the lone musician in the top 10, sitting between the two peaks, and Joe Schad (0.77) and David Pollack (0.78) reinforce the college football journalism thread. The audience Duke Energy draws is shaped by two coherent but distinct cultural affinities rather than a single dominant one.
