Playground →
At 0.893, Red Robin Gourmet Burgers is the single strongest pull in Duluth Trading's top 10 — and it's a restaurant, not a clothing retailer. The top 10 splits into two distinct audience neighborhoods: dining establishments on one side, and sporting goods plus hobby retail on the other, with no fellow apparel brand appearing anywhere in the set.
The shape is two-peak. The dining cluster runs from Red Robin (0.89) through City Barbeque (0.86) and Andy's Frozen Custard (0.84) — three restaurants spanning QSR and casual dining. The sporting and leisure retail cluster is equally strong: Play It Again Sports (0.88) and Dick's Sporting Goods (0.85) anchor the outdoor-gear side, while Hobbies, Gifts & Crafts (0.85) and Jo-Ann Fabric and Craft Stores (0.83) extend it into hands-on hobby territory. Sport Clips (0.84), La-Z-Boy (0.83), and Kohl's (0.82) round out the set across services, furniture, and department retail. Not one of the ten shares Duluth Trading's own subcategory — General Apparel is entirely absent from the top 10.
The audience this entity draws looks less like a clothing-brand audience and more like a broad, activity-oriented consumer base that bridges casual dining and participatory retail.
