Playground →
Dunham's Sports draws audiences that look nothing like those of other sporting goods retailers — no other entity in the Sporting Goods and Outdoor Gear subcategory appears anywhere in the top 10 neighbors. Instead, the set is a cross-kind mix spanning health services, home improvement, footwear, coffee, and convenience retail, all compressed into a narrow similarity band between 0.86 and 0.89.
The shape is flat: Beltone leads at 0.89, followed closely by Health & Medical Services at 0.89 and Carter Lumber at 0.88. Shoe Sensation (0.87) and Biggby Coffee (0.87) round out the top five. Casey's General Stores (0.87), RP Lumber (0.87), Miracle-Ear (0.87), Motorcycles (0.87), and Field & Stream (0.86) complete the set. By subcategory, the top 10 breaks down as: two Health and Medical Services providers, two Home Improvement and Hardware retailers, one Footwear brand, one Coffee and Tea chain, one Convenience Store, one Motorcycles entity, and one Magazine — with no single subcategory dominating. The only neighbor that shares any thematic proximity to outdoor sporting goods is Field & Stream, a magazine, at the bottom of the band.
The flat shape and cross-kind composition suggest this audience is defined less by any single retail or recreational interest and more by a consistent regional and lifestyle profile that cuts across health services, home trades, and everyday convenience.
