Playground →
Dunkin's top 10 nearest neighbors are a cross-category mix of Boston-area institutions, everyday retail, and financial services — with no other Coffee and Tea entity in the set. The flat shape means no single neighbor pulls significantly ahead of the others; scores run from 0.80 down to 0.75 with no real gap.
The regional character of the cluster is the defining feature. Six of the ten neighbors are Boston-area entities: Only In Boston (0.80) and Boston.com (0.75) are both City and Local Accounts; Governor of Massachusetts (0.78) and Boston Police Department (0.77) are Government subcategory; Boston Bruins (0.76) is a Sports Team; and Tree House Brewing Co. (0.76) is a regional Brewery. The remaining four — TD Bank (0.80), Staples (0.78), Pharmacies & Drugstores (0.77), and Gulf Oil (0.77) — span Finance, Office Supplies, Pharmacies, and Gas Stations respectively, all categories associated with routine, high-frequency errand patterns.
The audience shape this reveals is one anchored in a specific geography and a specific behavioral cadence: the neighbors are the kinds of accounts a northeastern, routine-errand audience follows, not the broader national coffee or quick-service restaurant landscape.
