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Dunn Edwards' nearest audiences span an unusually wide range of retail and service categories — no single neighbor dominates, and the scores compress into a broad band from 0.81 down to 0.74 across the top 10.
The shape is broad, meaning audience overlap is distributed rather than concentrated. The top neighbor is Rocket (0.81), a convenience store chain — the highest score in the set, though not by a commanding margin. Sprouts Farmers Market (0.79), a general grocery store, follows closely, and Togo's Eateries (0.77) and BevMo (0.76) round out the upper tier. StorQuest (0.76), a moving and storage service, and Commercial Real Estate (0.76) add a services-and-property dimension that has no obvious thematic link to paint retail — a reminder that audience shape and entity type are independent.
Tallying the top 10 by subcategory: the set includes convenience stores, general grocery, fast casual dining, alcoholic beverages, moving and storage, commercial real estate, and QSR. Not one neighbor shares Dunn Edwards' own subcategory (Hobbies Gifts and Crafts) in the top 10 — Michaels Stores, the closest same-subcategory match, appears further down the broader neighbor list at 0.70. The dominant pattern is everyday-errand retail and food service, with Baja Fresh (0.75), Costco Pharmacy (0.75), and Total Wine & More (0.75) reinforcing that cluster.
The overall picture is an audience defined by routine, place-based consumption across multiple categories rather than by any single retail niche.
