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DXRacer

Brands
Technology
Playground →Docs

DXRacer's top 10 nearest neighbors span musicians, athletes, TV personalities, game developers, and tech brands — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.88 down to 0.84 across the top 10, a narrow band with no dominant anchor. The two closest neighbors are Ronda Rousey (0.88), an athlete, and NZXT (0.87), a Technology brand that shares DXRacer's own subcategory. After that, the set fans out quickly: Infinity Ward (0.86) and HyperX (0.86) represent game developers and tech hardware, while Slipknot (0.86) and Jägermeister USA (0.86) are a metal band and an alcohol brand. 5 Seconds of Summer (0.85), Zak Bagans (0.85), Supernatural (0.85), and Aaron Goodwin (0.84) round out the set with musicians, TV personalities, and a TV show. Tallying subcategories across the 10: Musicians and Bands (2), Technology (2), Game Developers (1), Athletes (1), Alcohol (1), TV Personalities (2), TV Shows (1). No single subcategory commands the cluster. Only two neighbors — NZXT and HyperX — share DXRacer's own Technology subcategory; the remaining eight come from entirely different kinds of entities.

That breadth indicates an audience whose shape is defined less by any one content category than by a consistent demographic or behavioral profile that cuts across gaming hardware, combat sports, heavy music, and paranormal TV.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "dxracer", "title": "DXRacer", "category": "Brands", "subcategory": "Technology", "resolved": "dxracer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rondarousey", "title": "Ronda Rousey", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8769, "drivers": [ "N03", "A01", "G01", "A02", "J02" ] }, { "handle": "nzxt", "title": "NZXT", "category": "Brands", "subcategory": "Technology", "similarity": 0.8708, "drivers": [ "N03", "J02", "A02", "G01", "A01" ] }, { "handle": "infinityward", "title": "Infinity Ward", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8603, "drivers": [ "N03", "A02", "J02", "P02", "G01" ] }, { "handle": "hyperx", "title": "HyperX", "category": "Brands", "subcategory": "Technology", "similarity": 0.8596, "drivers": [ "N03", "Q06", "J02", "A02", "G01" ] }, { "handle": "slipknot", "title": "Slipknot", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8583, "drivers": [ "N03", "Q06", "O02", "P02", "G01" ] }, { "handle": "jagermeisterusa", "title": "Jägermeister USA", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.8567, "drivers": [ "N03", "Q06", "O02", "P02", "A01" ] }, { "handle": "5sos", "title": "5 Seconds of Summer", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8548, "drivers": [ "N03", "A02", "J02", "G01", "G03" ] }, { "handle": "zak_bagans", "title": "Zak Bagans", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8543, "drivers": [ "N03", "O02", "Q06", "G01", "A02" ] }, { "handle": "cw_spn", "title": "Supernatural", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8498, "drivers": [ "N03", "Q06", "O02", "A01", "G01" ] }, { "handle": "aarongoodwin", "title": "Aaron Goodwin", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8437, "drivers": [ "N03", "O02", "Q06", "G01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: