DICE Audience Graph • Social Signal

The top 10 neighbors for DICE span Video Game Franchises, Game Developers, gaming infrastructure, and a handful of non-gaming brands — no single neighbor pulls far ahead of the rest, and the scores compress into a narrow band from 0.84 down to 0.79.

The shape is flat. SMITE leads at 0.84, followed closely by Battlefield at 0.84 and Pokemon News at 0.83. Far Cry 6 sits at 0.83 and Xbox Support at 0.82. Tallying the subcategories: four of the top 10 are Video Game Franchises (SMITE, Battlefield, Far Cry 6, Destiny 2), two are Entertainment Platforms (Ask PlayStation, Xbox Support falls under Tools and Resources), and one — Raven Software at 0.80 — shares DICE's own Game Developers subcategory. The remaining slots go to Destiny 2 at 0.81, Ask PlayStation at 0.80, and SteelSeries at 0.79, a gaming peripherals brand under Technology. The mix is almost entirely gaming-ecosystem: franchises, platform services, and hardware — with no standout outlier pulling the cluster in an unexpected direction.

The flat shape here reflects an audience that is broadly distributed across the gaming stack rather than anchored to any single franchise or platform.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ea_dice

{ "handle": "ea_dice", "title": "DICE", "category": "Brands", "subcategory": "Game Developers", "resolved": "ea_dice", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "smitegame", "title": "SMITE", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8378, "drivers": [ "F04", "N03", "A02", "E03", "Q06" ] }, { "handle": "battlefield", "title": "Battlefield", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8363, "drivers": [ "N03", "A02", "F04", "O02", "G01" ] }, { "handle": "pokemonswordns", "title": "Pokemon News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8305, "drivers": [ "N03", "E03", "F04", "O02", "A02" ] }, { "handle": "farcrygame", "title": "Far Cry 6", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8299, "drivers": [ "N03", "F04", "A02", "O02", "O01" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8186, "drivers": [ "N03", "A02", "F04", "O02", "G01" ] }, { "handle": "destinythegame", "title": "Destiny 2", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8081, "drivers": [ "F04", "A02", "N03", "O02", "A01" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8021, "drivers": [ "F04", "A02", "N03", "E03", "A01" ] }, { "handle": "ravensoftware", "title": "Raven Software", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8019, "drivers": [ "N03", "A02", "E03", "A01", "O03" ] }, { "handle": "steelseries", "title": "SteelSeries", "category": "Brands", "subcategory": "Technology", "similarity": 0.7932, "drivers": [ "F04", "N03", "A02", "O02", "A01" ] }, { "handle": "gfuelenergy", "title": "G Fuel", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7881, "drivers": [ "A02", "O02", "N03", "F04", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ea_dice

DICE

Nearest neighbors by audience shape

Raw data