Playground →
The top 10 neighbors span five different subcategories — Sports Teams, Athletes, and a regional convenience brand — with no single dominant pull, which is the defining feature of a broad audience shape.
Three fellow Sports Teams anchor the upper range: the Philadelphia 76ers at 0.94, the Philadelphia Phillies at 0.90, and the Philadelphia Flyers at 0.82. The pattern is unmistakably city-first: all three are Philadelphia franchises, and the fourth Sports Team in the top 10, the Baltimore Ravens at 0.73, is the lone out-of-market team. Athletes fill positions three through seven and nine: Ben Simmons (0.89), Joel Embiid (0.81), Nick Foles (0.80), Malcolm Jenkins (0.80), Zach Ertz (0.78), and LeSean McCoy (0.78) — a mix of Eagles players and 76ers, reinforcing the Philadelphia-market concentration. The one structural outlier is Wawa (social) at 0.77, a Grocery and Superstores brand that is the only non-sports entity in the top 10 and the only non-athlete, non-team neighbor in the set.
The broad shape here reflects a tightly regional audience: the Eagles' nearest neighbors are almost entirely Philadelphia sports properties and their associated athletes, with a single local consumer brand completing the picture.
