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Madden NFL Mobile

Brands
Video Game Franchises
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The top 10 nearest neighbors for Madden NFL Mobile span car washes, discount retail, TV personalities, and beverages — a mix that reflects a broad mainstream audience shape rather than a gaming-specific one.

The shape is flat: scores run from 0.78 down to 0.74 with no single dominant neighbor pulling away from the pack. Take 5 Car Wash leads at 0.78, followed by Dr. Phil (0.78), Gatorade (0.78), and Ollie's Bargain Outlet (0.77). The subcategory breakdown across the top 10 is notably cross-kind: Car Wash and Detailing, TV Personalities, Beverages, Discount Stores, a TV Channel (FOX Sports, 0.77), an Actor (Shemar Moore, 0.76), and two TV Shows (The Masked Singer, 0.76; Julie Chen Moonves, 0.75). The only neighbor sharing Madden NFL Mobile's own subcategory is Madden NFL 20 at 0.77 — a sister title within the same franchise. No other Video Game Franchise appears in the top 10.

That single same-kind neighbor surrounded by mainstream TV, retail, and consumer goods signals an audience whose shape is defined less by gaming identity than by broad, general-market consumption patterns.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "eamaddenmobile", "title": "Madden NFL Mobile", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "eamaddenmobile", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "take-5-car-wash", "title": "Take 5 Car Wash", "category": "Services", "subcategory": "Car Wash and Detailing", "similarity": 0.7822, "drivers": [ "N03", "I01", "G03", "G01", "J02" ] }, { "handle": "drphil", "title": "Dr. Phil", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7768, "drivers": [ "N03", "Q05", "G03", "A02", "G01" ] }, { "handle": "gatorade", "title": "Gatorade", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7756, "drivers": [ "N03", "I01", "Q05", "J02", "G03" ] }, { "handle": "ollie-s-bargain-outlet", "title": "Ollie's Bargain Outlet", "category": "Big Box", "subcategory": "Discount Stores", "similarity": 0.7724, "drivers": [ "N03", "G03", "I01", "J04", "J02" ] }, { "handle": "eamaddennfl", "title": "Madden NFL 20", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7697, "drivers": [ "Q05", "A02", "G03", "G01", "J02" ] }, { "handle": "foxsports", "title": "FOX Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7666, "drivers": [ "G03", "A06", "I01", "A02", "G01" ] }, { "handle": "shemarmoore", "title": "Shemar Moore", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7632, "drivers": [ "N03", "A02", "Q05", "O03", "G01" ] }, { "handle": "maskedsingerfox", "title": "The Masked Singer", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7594, "drivers": [ "N03", "G03", "J02", "A02", "G01" ] }, { "handle": "jcmoonves", "title": "Julie Chen Moonves", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7494, "drivers": [ "N03", "Q05", "G03", "O03", "G01" ] }, { "handle": "mountaindew", "title": "Mountain Dew", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7443, "drivers": [ "Q05", "J02", "G03", "O03", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: