Playground →
Kohl's sits at the top of Madden Ultimate Team's similarity graph — a department store, not a sports brand or another game — and that cross-kind placement sets the tone for the entire top 10.
The shape here is broad: no single neighbor dominates, and scores run from 0.93 down to 0.86 with no sharp drop-off. Kohl's leads at 0.93, followed by Wendy's (0.90) and Buffalo Wild Wings (0.90) — both restaurants. Madden NFL 20 (0.89) is the only other Video Game Franchise in the top 10, and Machine Gun Kelly (0.89) is the first celebrity to appear, classified as a Musician and Band. Rounding out the set: NFL athlete Le'Veon Bell (0.87), the NFL itself as a Sports League (0.87), TV show SportsNation (0.86), musician Chanel West Coast (0.86), and TV show The Big Bang Theory (0.86).
By subcategory, the top 10 breaks down as: two Restaurants, two TV Shows, one Department Store, one Video Game Franchise, two Musicians and Bands, one Athlete, and one Sports League. That's a genuinely mixed composition — mainstream retail, casual dining, broadcast TV, and pop music all sharing audience shape with a football card-collection game. The NFL-adjacent entries (Bell, the NFL, SportsNation) are expected; the department store at the summit and the near-parity of musicians and TV shows with sports content is the structural finding. This audience's shape is defined less by gaming or football fandom alone than by a broad mainstream consumer profile that cuts across entertainment, food, and retail.
