Playground →
EA Star Wars' closest audience shape belongs to Gordon Ramsay — a TV personality at 0.83 — not another video game franchise, and only three of the top 10 neighbors share EA Star Wars' own Video Game Franchises subcategory.
The shape here is broad: scores run from 0.83 down to 0.77 with no single dominant cluster pulling away from the rest. Beyond Gordon Ramsay, the next two closest neighbors are Dr Disrespect (Tech Personalities, 0.81) and 100 Thieves (0.80), followed by Fall Guys (Video Game Franchises, 0.80) and Sally Beauty Supply (Beauty and Cosmetics, 0.79). The subcategory mix across the full top 10 is genuinely varied: three Video Game Franchises entries — Fall Guys, Halo (0.79), and Pokémon GO News (0.78) — sit alongside a TV show (Stranger Things, 0.78), a game developer (Bungie, 0.77), and a comedian (Colleen Ballinger, 0.77). The majority of the top 10 are cross-kind neighbors — personalities, a retail brand, a TV show — rather than fellow game franchises, which means the audience shape EA Star Wars carries is not primarily defined by gaming adjacency alone.
This broad, cross-category pattern points to an audience whose composition overlaps with a wide range of entertainment and lifestyle properties simultaneously, rather than clustering tightly within any single content vertical.
