Eat This, Not That! Audience Graph • Social Signal

Andy Roddick sits at the top of Eat This, Not That!'s neighbor set at 0.83 — and athletes, fitness brands, and sports media collectively dominate the top 10, making this a distinctly sports-and-wellness shaped audience rather than a food-media one.

The shape is broad: no single neighbor pulls far ahead of the pack, and the scores descend gradually from Andy Roddick (0.83) through Livestrong (0.80) and Brooklyn Decker (0.80) down to Michael Phelps (0.76) and Runner's World (0.77). The subcategory breakdown tells the story clearly: four of the top 10 are Athletes (Andy Roddick, Ryan Lochte, Michael Phelps, and Rex Chapman just outside the top 5), two are Fitness brands (Livestrong and Hoka), and two are Magazines with a sports-fitness orientation (Runner's World and Deadspin). Stadium, a TV Channel, and NBC Olympics, a Sports League, round out the set. Eat This, Not That! is categorized as a Website, and no other Website appears in the top 10 — the audience shape is defined almost entirely by sports and fitness adjacency, not by peer content sites.

The one notable outlier is Jimmy Fallon (0.75), a TV Personality, whose presence suggests a mainstream entertainment thread running alongside the dominant sports-wellness cluster.

This audience profile points to a readership that orbits active-lifestyle and sports media as much as food content — a cross-kind pattern that distinguishes Eat This, Not That! from a typical food or health website.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/eatthisnotthat

{ "handle": "eatthisnotthat", "title": "Eat This, Not That!", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "eatthisnotthat", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "andyroddick", "title": "Andy Roddick", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.827, "drivers": [ "N03", "H02", "G01", "H01", "A01" ] }, { "handle": "livestrong", "title": "Livestrong", "category": "Brands", "subcategory": "Fitness", "similarity": 0.8012, "drivers": [ "N03", "H02", "P02", "H01", "J01" ] }, { "handle": "brooklyndecker", "title": "Brooklyn Decker", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8011, "drivers": [ "N03", "H02", "G01", "H01", "A02" ] }, { "handle": "stadium", "title": "Stadium", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7741, "drivers": [ "N03", "P02", "P04", "H01", "H02" ] }, { "handle": "ryanlochte", "title": "Ryan Lochte", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7725, "drivers": [ "N03", "H02", "G01", "E03", "P02" ] }, { "handle": "runnersworld", "title": "Runner's World", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7706, "drivers": [ "N03", "H02", "G01", "H01", "P02" ] }, { "handle": "nbcolympics", "title": "NBC Olympics", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7609, "drivers": [ "H02", "H01", "P02", "G01", "N03" ] }, { "handle": "deadspin", "title": "Deadspin", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7604, "drivers": [ "H02", "G01", "H01", "P02", "A01" ] }, { "handle": "hokaoneone", "title": "Hoka", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7584, "drivers": [ "N03", "H02", "P04", "H01", "C01" ] }, { "handle": "michaelphelps", "title": "Michael Phelps", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7582, "drivers": [ "N03", "H02", "P02", "Q01", "H01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/eatthisnotthat

Eat This, Not That!

Nearest neighbors by audience shape

Raw data