Playground →
The Economist Data Team's top 10 neighbors span news publishers, websites, magazines, research organizations, and individual journalists — with no single entity pulling significantly ahead of the rest.
The shape is flat: scores run from 0.9626 (STAT) at the top down to 0.9569 (Ed Yong) at position ten, a spread of less than six hundredths of a point across the entire set. That compression means no one neighbor dominates; the audience is distributed evenly across a wide mix of subcategories. Breaking down the top 10 by subcategory: three are Websites (Nieman Lab, Fast Co. Impact, Co.Design), two are News Publishers (STAT at 0.96, The Upshot at 0.96), two are Magazines (Ad Age at 0.9618, Foreign Affairs — wait, Foreign Affairs does not appear in the top 10; correcting: the two Magazines in the top 10 are Ad Age at 0.9618), one is a Research Organization (Pew Research Center at 0.9613), one is a B2B brand (Ogilvy at 0.9576), and one is an Author (Ed Yong at 0.9569). The center entity is itself a Website, and three of its ten nearest neighbors share that subcategory — so the audience is not exclusively shaped by its own kind. News Publishers and Magazines together account for three of the ten slots, while a research organization and a B2B services brand round out the mix, pointing to an audience that tracks across serious journalism, policy research, and media-industry trade coverage simultaneously.
That breadth — no spike toward any single subcategory, no structural absence of a major publishing type — marks this as an audience shaped by professional engagement with information across formats rather than loyalty to any one channel.
