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Econsultancy's top 10 neighbors span marketing research firms, tech-and-business publications, journalists, and tech personalities — a mixed cluster with no single subcategory dominating and scores compressed tightly between 0.97 and 0.95.
The shape is flat: the top neighbor, eMarketer, scores 0.97, and the tenth, Fast Company, scores 0.95 — a spread of less than two points across the entire set. That compression means no single neighbor pulls meaningfully ahead of the rest. The cluster breaks down as follows: three B2B brands — Comscore (0.96), Deloitte US (0.95), and McKinsey & Company (0.95) — sit alongside a mix of news publishers, magazines, and websites including WSJ Tech (0.96), Harvard Business Review (0.96), and VentureBeat (0.95). Two individuals also appear: David Pogue (0.96), a journalist, and Guy Kawasaki (0.96), a tech personality. Econsultancy is itself a B2B brand, and three of its top 10 neighbors share that subcategory — so the audience is partly shaped by its own kind, but the majority of the cluster is built from editorial and media properties rather than peer B2B entities. One outlier worth noting is Click.Click.Click (0.95), a humor and satire property — the only Miscellaneous subcategory entry in the top 10 — sitting comfortably inside a set otherwise defined by professional and business-oriented media.
The overall picture is an audience that moves fluidly across B2B research, tech journalism, and business magazines, with no single neighbor or subcategory acting as a gravitational center.
