Playground →
Two environmental organizations anchor EcoWatch's nearest audiences — and then the data pivots sharply toward political journalists and politicians. Sierra Club (0.93) and Greenpeace (0.92) sit at the top, forming a clear environmental-organization cluster alongside InsideClimate News (0.91), a news publisher covering the same beat. That trio represents the expected neighborhood. The second peak is something different.
Starting with Senator Jeff Merkley (0.90) and Brennan Center (0.89), the top 10 shifts toward political and civic institutions. Bill McKibben (0.89) is a journalist by subcategory, and Mazie Hirono (0.89) is a politician. Treehugger (0.87) is the only other website — EcoWatch's own subcategory — in the top 10, and Mia Farrow (0.87) is the lone actor. The outlier that sharpens the two-peak reading is Wine Enthusiast (0.87), a blog with no environmental or political identity, whose audience shape nonetheless lands squarely inside this cluster. Across the full top 10, the subcategory mix runs: two environmental organizations, one news publisher, two politicians, one journalist, one non-profit, one blog, one website, and one actor — a distribution that bridges environmental advocacy and progressive political media rather than staying within either alone.
The shape here is an audience that lives at the intersection of environmental concern and engaged political attention, with enough breadth that a lifestyle blog can share its contours.
