Playground →
The top 10 splits cleanly into two neighborhoods: a tight cluster of Boston sports teams and fellow athletes, then a second pull toward a New England craft brewery.
The shape is two-peak. The first peak is dense and high-scoring. Boston Bruins (0.98), Red Sox (0.98), and New England Patriots (0.97) occupy three of the four top positions — all Sports Teams. Alongside them sit four fellow Athletes: Vince Wilfork (0.97), David Ortiz (0.97), Danny Amendola (0.96), and Rob Gronkowski (0.95). Every one of these seven neighbors shares either the Sports Teams or Athletes subcategory, and all carry scores above 0.94 — a remarkably compressed band at the top of the range.
The second peak arrives at position eight: Tree House Brewing Co., a Brewery, at 0.93. That score is high enough to stand apart from the remaining two neighbors — sports journalist Jared Carrabis (0.88) and fellow Athlete Wes Welker (0.87) — making the brewery a genuine structural outlier rather than a gradual fade. No other Brands subcategory appears in the top 10, and no other non-sports entity comes close to Tree House's score.
The two-peak structure reveals an audience defined almost entirely by Boston sports fandom, with a secondary signal in New England craft beer culture that is strong enough to register as its own cluster.
