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Ed Stetzer

Celebrities and Influencers
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The top 10 neighbors form a tight cluster of evangelical Christian media and spiritual leaders — seven of the ten are classified as Spiritual Leaders, with scores spanning a narrow band from 0.94 to 0.97. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range across all ten reflects a flat shape with no single dominant pull.

Christianity Today leads at 0.97, followed closely by Matt Chandler (0.96), Russell Moore (0.96), and John Piper (0.95). The Gospel Coalition (0.95) and Desiring God (0.94) round out the media-adjacent entries. Ed Stetzer's own subcategory — Authors — appears just once in the top 10, in Thom Rainer at 0.95. The remaining eight neighbors are either Spiritual Leaders or Christian media channels, meaning the audience shape here is defined less by the author category and more by the broader evangelical ministry ecosystem those neighbors represent.

The top 10 reveal an audience whose shape is almost entirely contained within one religious media community, with virtually no separation between its closest and tenth-closest neighbors.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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Attention graph /similar sample results  (free):
{ "handle": "edstetzer", "title": "Ed Stetzer", "category": "Celebrities and Influencers", "subcategory": "Authors", "resolved": "edstetzer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ctmagazine", "title": "Christianity Today", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.966, "drivers": [ "N03", "E06", "I01", "P06", "P03" ] }, { "handle": "mattchandler74", "title": "Matt Chandler", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9638, "drivers": [ "N03", "M02", "E06", "I01", "L03" ] }, { "handle": "drmoore", "title": "Russell Moore", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9553, "drivers": [ "N03", "D01", "L03", "P06", "M02" ] }, { "handle": "johnpiper", "title": "John Piper", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9522, "drivers": [ "L03", "M02", "I01", "C03", "E06" ] }, { "handle": "thomrainer", "title": "Thom Rainer", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9506, "drivers": [ "N03", "M02", "L03", "E06", "Q01" ] }, { "handle": "tgc", "title": "The Gospel Coalition", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9499, "drivers": [ "N03", "I01", "D01", "C03", "P06" ] }, { "handle": "bethmoorelpm", "title": "Beth Moore", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9492, "drivers": [ "N03", "M02", "L03", "I01", "E06" ] }, { "handle": "andystanley", "title": "Andy Stanley", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.949, "drivers": [ "E06", "N03", "M02", "I01", "C03" ] }, { "handle": "louiegiglio", "title": "Louie Giglio", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9444, "drivers": [ "N03", "M02", "L03", "I01", "E06" ] }, { "handle": "desiringgod", "title": "Desiring God", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9424, "drivers": [ "N03", "I01", "L03", "M02", "C03" ] } ] }
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