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Edutopia's audience shape bridges two distinct neighborhoods: education-focused media channels and education organizations, with no neighbor outside the K–12 professional ecosystem appearing in the top 10.
The shape is two-peak. The first cluster is anchored by MindShift (0.97), Education Week Teacher (0.95), EdTech K-12 Magazine (0.94), and Education Week (0.90) — all Marketing Channels across blogs, websites, and magazines serving the educator audience. The second cluster is anchored by ASCD (0.96) and Discovery Education (0.92), both Education organizations. Google for Education (0.93) sits between them as a tools-and-resources entry, and TechLearning (0.89) reinforces the media side. Heinemann Publishing (0.89) adds a book-publisher node, and George Couros (0.88) — an Academic — is the lone individual in the top 10.
Every neighbor in the top 10 is oriented toward K–12 professional practice, whether as a publication, an organization, a tool, or an individual academic. The scores are tightly compressed (0.88–0.97), meaning neither cluster dominates decisively — the audience moves fluidly across both media and institutional channels within the same professional space.
This pattern marks an audience defined almost entirely by professional educator identity, drawing equally from the publications educators read and the organizations they belong to.
