Ed Yong Audience Graph • Social Signal

The top 10 neighbors for Ed Yong span journalists, websites, non-profits, authors, blogs, and news publishers — with no single entity pulling significantly ahead of the rest. Similarity scores run from 0.98 at the top down to 0.98 again at second place, compressing into a narrow band that defines the flat shape here.

Journalists dominate the mix. Matthew Yglesias (0.98) and Nate Cohn (0.98) sit at the top alongside Atlas Obscura (0.98), a website. ProPublica (0.98) and Jon Favreau (0.98) follow closely, with Maria Popova (0.98) the first fellow author in the set. Wirecutter (0.98) and Nieman Lab (0.98) represent the website and blog tier, while The Upshot (0.98) and STAT (0.98) round out the ten as news publishers. Across the full top 10, the subcategory breakdown runs heavily toward journalists and news-adjacent digital outlets — websites, news publishers, and blogs — with Maria Popova the only other author in the set. One comedian (Jon Lovett, 0.98) and one professional (Jon Favreau, 0.98) appear just outside the strict author cluster, underscoring how cross-kind the neighborhood is: Ed Yong's audience shape aligns far more with journalism and media infrastructure than with other authors.

The overall picture is an audience defined by engagement with reported, analytical, and long-form media — a cluster where the author and the beat reporter draw essentially the same crowd.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/edyong209

{ "handle": "edyong209", "title": "Ed Yong", "category": "Celebrities and Influencers", "subcategory": "Authors", "resolved": "edyong209", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "atlasobscura", "title": "Atlas Obscura", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9796, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9788, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "brainpicker", "title": "Maria Popova", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.978, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "wirecutter", "title": "Wirecutter", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9778, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9776, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9772, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "statnews", "title": "STAT", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9768, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "nate_cohn", "title": "Nate Cohn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9768, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/edyong209

Ed Yong

Nearest neighbors by audience shape

Raw data