Playground →
Elgato's top 10 nearest neighbors form a dense cluster of gaming-ecosystem brands — no single neighbor dominates, and the scores compress into a narrow band from 0.90 down to 0.85.
The shape is flat: G Fuel leads at 0.90, followed closely by Rainbow Six Siege at 0.90 and ASTRO Gaming at 0.90, with Sledgehammer Games at 0.90 and SteelSeries at 0.87 rounding out the top five. No neighbor pulls meaningfully ahead of the others. By subcategory, the top 10 breaks down as: three Technology brands (ASTRO Gaming, SteelSeries, and Elgato's own subcategory), two Video Game Franchises (Rainbow Six Siege, Assassin's Creed), two Game Developers (Sledgehammer Games, Epic Games Store), one Beverages brand (G Fuel), one B2B brand (Turtle Beach), and one Video Game Franchise (Assassin's Creed). The dominant composition is gaming hardware and gaming software — peripheral makers, game studios, and gaming-adjacent consumer brands all drawing audiences that look structurally similar to Elgato's. Turtle Beach at 0.86 and ASTRO Gaming at 0.90 are the clearest same-kind neighbors (both hardware-adjacent), while G Fuel at 0.90 represents the cross-kind pull: a beverage brand whose audience composition mirrors a streaming hardware company's almost exactly. No celebrities or influencers appear in the top 10; the set is entirely Brands.
The flat shape and tight score range indicate an audience that is broadly embedded in gaming culture rather than anchored to any single corner of it.
