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At 0.99, Noticias Caracol is the strongest pull in EL TIEMPO's top 10 — but the second cluster tells a different story about where this audience also lives.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape flag for EL TIEMPO is "two-peak," meaning the top 10 splits into two distinct neighborhoods rather than forming one continuous gradient. The first peak is a tight band of Spanish-language news publishers: Noticias Caracol at 0.99, NTN24 at 0.97, BBC News Mundo at 0.95, Noticias Telemundo at 0.94, and El País at 0.93 — all sharing EL TIEMPO's own subcategory of News Publishers. CNN en Español (0.96) and Telemundo (0.93) extend this cluster into TV Channels, but remain firmly within Spanish-language broadcast news.
The second peak is the structural surprise: Pope Francis ES, a Spiritual Leader, lands at 0.94 — higher than several fellow news publishers. That score places a non-media, non-news entity inside the core cluster, indicating that the audience shape EL TIEMPO shares with Spanish-language news also maps closely onto the audience that follows the papal Spanish-language account. Rounding out the top 10, Univision Noticias (0.93) and People En Español (0.92, a Magazine) complete the set — the latter being the only non-news, non-broadcast, non-spiritual neighbor in the top 10.
The two-peak structure reveals an audience defined primarily by Spanish-language news consumption, with a secondary alignment toward Spanish-language spiritual and cultural content that cuts across category lines.
