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The top 10 neighbors for eMarketer span eight distinct subcategories — a mix of B2B brands, business magazines, news publishers, websites, and individual voices — with no single type dominating the cluster. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.98 indicates near-identical audience shape.
Comscore leads at 0.98, the only B2B brand in the top 10. Directly behind it sit two business magazines — Harvard Business Review (0.98) and Fast Company (0.98) — followed by Whole Foods Market (0.98), a general grocery retailer whose audience shape tracks closely despite the obvious category distance. The Points Guy (0.98) and MediaPost (0.98) are the only two neighbors sharing eMarketer's own Websites subcategory. The remaining four — journalist David Pogue (0.98), podcast Freakonomics (0.97), news publisher WSJ Tech (0.97), and professional Scott Galloway (0.97) — each represent a different subcategory entirely.
The flat shape and narrow score band (0.97–0.98 across all ten) indicate that eMarketer's audience is not defined by a single adjacent type; it is a broadly professional, information-oriented audience that overlaps with business media, B2B analytics, and high-engagement editorial properties across formats.
