Playground →
DeviantArt's ten nearest neighbors span travel platforms, social media tools, lifestyle magazines, and business professionals — a mix that resists easy categorization. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.88 indicates a very tight match in audience shape, regardless of what the entities actually are.
The top of the set is split between travel and digital-tool audiences. Tripadvisor leads at 0.88, followed immediately by Dave's Travel Corner at 0.88, and USA TODAY Travel at 0.86 — three travel-oriented properties in the top ten. Alongside them sit TweetDeck (0.88), a social media management tool, and Hootsuite (0.86), a technology brand in the same space. The remaining neighbors are more scattered: Warren Whitlock, a tech personality (0.87); Mari Smith, a professional (0.87); Barbara Corcoran, a TV personality (0.86); Yoga Journal, a magazine (0.86); and Foodista, a website (0.86). No neighbor shares DeviantArt's own subcategory of Social Media in the top 10. The scores themselves span only about 0.026 — from 0.88 down to 0.86 — confirming the flat shape: no single neighbor pulls meaningfully ahead of the rest.
The overall picture is an audience whose shape is broadly distributed across lifestyle content, professional digital tools, and travel media rather than anchored to any one content vertical.
