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E! News

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for E! News span entertainment news TV shows, fashion brands, musicians, and celebrity figures — no single neighbor dominates, and the spread across subcategories is wide. Similarity here measures how closely another entity's audience composition resembles E! News's own; a score near 0.93 means the two audiences look nearly identical in shape.

E! Entertainment leads at 0.93, the strongest pull in the set and the only TV Channel in the top 10. Right behind it, TMZ (0.90) and Entertainment Tonight (0.89) represent the entertainment news TV Show cluster — the clearest same-kind grouping in the top 10. Victoria Beckham (0.90) and Lady Gaga (0.90) are the highest-scoring celebrity neighbors, both classified as Musicians and Bands, followed by the Recording Academy / GRAMMYs (0.90) as the lone Non-Profit in the set.

The more structurally notable finding is what fills positions 7–10: Billboard (0.89, a Website), Versace (0.87, Fashion), Paris Hilton (0.87, TV Personality), and Chanel (social) (0.87, Fashion). Fashion brands appear twice in the top 10 alongside entertainment news properties and musicians — a cross-kind mix that signals the E! News audience overlaps substantially with luxury and aspirational fashion audiences, not just celebrity media consumers. E! News's own subcategory, Magazines, has no match in the top 10; its nearest neighbors are TV channels, TV shows, musicians, a non-profit, a website, and fashion brands.

The broad shape reflects an audience that isn't tightly bound to any single content type — it stretches across celebrity culture, music, and fashion simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "enews", "title": "E! News", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "enews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "eentertainment", "title": "E! Entertainment", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9322, "drivers": [ "N03", "P06", "H04", "P03", "M01" ] }, { "handle": "tmz", "title": "TMZ", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9013, "drivers": [ "N03", "Q02", "O04", "Q04", "Q08" ] }, { "handle": "victoriabeckham", "title": "Victoria Beckham", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9003, "drivers": [ "N03", "H04", "M01", "Q08", "O04" ] }, { "handle": "ladygaga", "title": "Lady Gaga", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8993, "drivers": [ "N03", "Q08", "P03", "Q02", "P06" ] }, { "handle": "recordingacad", "title": "Recording Academy / GRAMMYs", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8957, "drivers": [ "N03", "Q02", "Q08", "P03", "Q04" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.894, "drivers": [ "Q02", "N03", "Q08", "M01", "O04" ] }, { "handle": "billboard", "title": "Billboard", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8909, "drivers": [ "N03", "Q02", "Q08", "O04", "Q04" ] }, { "handle": "versace", "title": "Versace", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8745, "drivers": [ "N03", "Q02", "Q04", "P03", "P06" ] }, { "handle": "parishilton", "title": "Paris Hilton", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8693, "drivers": [ "N03", "Q08", "O04", "Q02", "P06" ] }, { "handle": "chanel_social", "title": "Chanel (social)", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8673, "drivers": [ "N03", "Q02", "Q08", "P03", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: