Engadget Audience Graph • Social Signal

Engadget's top 10 neighbors span tech blogs, websites, news publishers, magazines, and tech personalities — a tightly mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.

The shape is flat: scores run from 0.98 down to 0.96 across the top 10, a band of less than three percentage points. Gizmodo (0.98, Blog) sits at the top, followed closely by TechCrunch (0.98, Website) and Forbes Tech (0.97, News Publisher). Tim Cook (0.97, Tech Personality) is the first non-publisher in the set — a person, not a media property — and he lands ahead of WIRED (0.97, Magazine) and The Verge (0.97, Website). Then comes United Airlines (0.96, Airline) — the one neighbor with no obvious connection to tech media — followed by Mashable (0.96, Magazine), Jack Dorsey (0.96, Tech Personality), and Chamath Palihapitiya (0.96, Tech Personality). Tallying the subcategories: three Tech Personalities, two Magazines, two Websites, one Blog, one News Publisher, and one Airline. Engadget itself is classified as a Magazine, so WIRED and Mashable are the only same-kind neighbors in the top 10. The rest are a cross-kind mix of tech-adjacent publishers and individual tech figures — plus United Airlines as a structural outlier that the score alone cannot explain.

The flat shape and tight score band indicate an audience that is broadly shared across the tech-media ecosystem rather than anchored to any single property or format.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/engadget

{ "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "engadget", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9833, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9785, "drivers": [ "G01", "A02", "G03", "A06", "A03" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9736, "drivers": [ "G01", "A02", "A06", "G03", "A03" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9725, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9698, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9695, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "united", "title": "United Airlines", "category": "Brands", "subcategory": "Airlines", "similarity": 0.9643, "drivers": [ "G01", "A02", "G03", "A06", "A03" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.963, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.963, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9628, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/engadget

Engadget

Nearest neighbors by audience shape

Raw data