ESPN Audience Graph • Social Signal

The top 10 neighbors in ESPN's similarity graph span five distinct subcategories — TV Shows, Websites, Athletes, Sports Leagues, and a single TV Channel — with no single cluster dominating, a textbook broad shape.

SportsCenter leads at 0.98, the strongest pull in the set, followed by SportsNation at 0.94 and Bleacher Report at 0.91. All three are sports media properties — two TV Shows and a Website — forming the core of the neighbor cluster. From there, the set fans out quickly: Tyrann Mathieu (0.89) and Russell Wilson (0.89) are the first Athletes to appear, followed by NFL on ESPN (0.88) as a TV Show, then the NFL (0.87) as a Sports League. NFL Network (0.86) is the only other TV Channel in the top 10 — ESPN's own subcategory — making it the lone same-kind neighbor in the set. NCAA (0.85) adds a second Sports League, and Drew Brees (0.85) rounds out the top 10 as a third Athlete.

The subcategory tally — three TV Shows, three Athletes, two Sports Leagues, one Website, one TV Channel — confirms that ESPN's audience shape is defined primarily by sports media programming and individual football players rather than by other TV Channels. The NFL's gravitational pull is unmistakable: the Athletes and Sports Leagues in the top 10 are all football-connected, and the TV Shows cluster tightly around NFL coverage.

This broad, football-saturated shape suggests an audience that follows the sport across formats — broadcast, digital, and individual players — rather than one anchored to any single platform or personality.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/espn

{ "handle": "espn", "title": "ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "espn", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "sportscenter", "title": "SportsCenter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9774, "drivers": [ "I01", "A02", "G03", "A06", "G01" ] }, { "handle": "sportsnation", "title": "SportsNation", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9381, "drivers": [ "A02", "I01", "G03", "O04", "G01" ] }, { "handle": "bleacherreport", "title": "Bleacher Report", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9079, "drivers": [ "I01", "A02", "O04", "J02", "G03" ] }, { "handle": "mathieu_era", "title": "Tyrann Mathieu", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.894, "drivers": [ "O04", "I01", "A02", "N03", "Q02" ] }, { "handle": "dangerusswilson", "title": "Russell Wilson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8937, "drivers": [ "O04", "I01", "A02", "Q02", "A06" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8751, "drivers": [ "N03", "I01", "A02", "E06", "G03" ] }, { "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8719, "drivers": [ "I01", "A02", "G03", "N03", "O04" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8596, "drivers": [ "I01", "A02", "N03", "G03", "O04" ] }, { "handle": "ncaa", "title": "NCAA", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8508, "drivers": [ "I01", "A06", "A02", "N03", "E06" ] }, { "handle": "drewbrees", "title": "Drew Brees", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8473, "drivers": [ "O04", "I01", "Q05", "A02", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/espn

ESPN

Nearest neighbors by audience shape

Raw data