ESPN Big 12 Audience Graph • Social Signal

Meat Church (0.82) and Patrick Mahomes II (0.82) sit at virtually identical similarity scores atop ESPN Big 12's top 10 — a food brand and an NFL athlete, separated by less than 0.001 — signaling two distinct audience neighborhoods pulling with equal force.

The shape is two-peak, and the split is legible in the neighbor composition. The Mahomes peak anchors a sports cluster: FOX College Football (0.81), Joel Klatt (0.79), and the Barstool College Football Show (0.79) all follow closely, with Kansas City Royals (0.77) and college football humor accounts Three Year Letterman (0.78) and Faux Pelini (0.77) rounding out that orbit. The Meat Church peak points somewhere different: a Heartland lifestyle cluster that includes Reed Timmer (0.80), motivational authors Jon Gordon (0.79) and Bob Goff (0.77), and TV personalities Chip Gaines (0.75) and Joanna Gaines (0.74). No other News Publisher — ESPN Big 12's own subcategory — appears in the top 10.

The two-peak structure suggests this audience is held together not by a single content type but by a regional and cultural identity that spans college football fandom and broader Midwestern lifestyle interests simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/espn_big12

{ "handle": "espn_big12", "title": "ESPN Big 12", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "espn_big12", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "meatchurch", "title": "Meat Church", "category": "Brands", "subcategory": "Food", "similarity": 0.8231, "drivers": [ "M01", "B04", "N03", "Q01", "E06" ] }, { "handle": "patrickmahomes", "title": "Patrick Mahomes II", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8228, "drivers": [ "P01", "M01", "B04", "E06", "Q01" ] }, { "handle": "cfbonfox", "title": "FOX College Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8101, "drivers": [ "Q01", "N03", "E06", "B04", "I01" ] }, { "handle": "reedtimmeraccu", "title": "Reed Timmer", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7989, "drivers": [ "M01", "N03", "Q01", "P01", "E06" ] }, { "handle": "jongordon11", "title": "Jon Gordon", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.793, "drivers": [ "B04", "B03", "N03", "M01", "Q01" ] }, { "handle": "joelklatt", "title": "Joel Klatt", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7908, "drivers": [ "Q01", "M01", "A05", "B04", "L02" ] }, { "handle": "barstoolcfb", "title": "Barstool College Football Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7851, "drivers": [ "M01", "N03", "Q01", "B04", "H04" ] }, { "handle": "3yearletterman", "title": "Three Year Letterman", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7783, "drivers": [ "N03", "M01", "E06", "Q01", "A05" ] }, { "handle": "fauxpelini", "title": "Faux Pelini", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7721, "drivers": [ "M01", "B03", "L02", "B04", "E06" ] }, { "handle": "royals", "title": "Kansas City Royals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7718, "drivers": [ "M01", "B04", "L02", "B03", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/espn_big12

ESPN Big 12

Nearest neighbors by audience shape

Raw data