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ESPN Assignment Desk

Marketing Channels
News Publishers
Playground →Docs

Two ESPN-adjacent TV shows anchor the top of ESPN Assignment Desk's neighbor set — 30 For 30 at 0.71 and E60 at 0.70 — but the audience bridges quickly into a second, distinct cluster of sports journalists, creating the two-peak structure the shape flag identifies.

The first peak is built from TV Shows (Marketing Channels subcategory): 30 For 30 and E60 sit at the top, with Outside The Lines (0.63) reinforcing the same subcategory further down. The second peak is a dense band of Journalists: Jeff Goodman (0.70), Pat Forde (0.66), Scott Van Pelt (0.65), Dan Wetzel (0.64), and Jon Rothstein (0.63) all cluster within a tight range. Three fellow News Publishers also appear — USA TODAY Sports (0.68), The Athletic CBB (0.67), and AP Sports (0.63) — sharing ESPN Assignment Desk's own subcategory. The bridge between these two peaks is the defining structural feature: the same audience follows both long-form sports documentary programming and beat-reporter journalism accounts.

What falls outside both peaks is equally telling. Trae Crowder (0.69), a comedian, and Reality Steve (0.65), a TV show, appear in the top 10 without obvious sports-news ties, suggesting the audience shape extends into general media consumption patterns beyond the sports-journalism core.

The two-peak structure points to an audience that organizes around sports media as a format — documentary, beat reporting, and news publishing — rather than around any single platform or personality.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "espnassigndesk", "title": "ESPN Assignment Desk", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "espnassigndesk", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "30for30", "title": "30 For 30", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7113, "drivers": [ "A06", "N03", "P02", "P06", "E06" ] }, { "handle": "e60", "title": "E60", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.703, "drivers": [ "N03", "F04", "P02", "P06", "A06" ] }, { "handle": "goodmanhoops", "title": "Jeff Goodman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7001, "drivers": [ "P02", "P06", "N03", "H04", "F04" ] }, { "handle": "traecrowder", "title": "Trae Crowder", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6886, "drivers": [ "N03", "P02", "P06", "I03", "A06" ] }, { "handle": "usatodaysports", "title": "USA TODAY Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6797, "drivers": [ "N03", "P02", "P06", "A06", "F04" ] }, { "handle": "theathleticcbb", "title": "The Athletic CBB", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6707, "drivers": [ "N03", "H04", "P06", "A06", "F04" ] }, { "handle": "bypatforde", "title": "Pat Forde", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6631, "drivers": [ "P02", "P06", "N03", "E06", "A06" ] }, { "handle": "notthefakesvp", "title": "Scott Van Pelt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6502, "drivers": [ "N03", "P02", "P06", "E06", "A06" ] }, { "handle": "realitysteve", "title": "Reality Steve", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6472, "drivers": [ "N03", "P02", "P06", "A06", "H02" ] }, { "handle": "moonpie", "title": "MoonPie", "category": "Brands", "subcategory": "Sweets", "similarity": 0.6463, "drivers": [ "P02", "H04", "P06", "H02", "N03" ] } ] }
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