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ESPN Fantasy Sports

Brands
Sports
Playground →Docs

ESPN Fantasy Sports' nearest audiences span sports journalists, fantasy-focused podcasts, baseball content channels, and a hair salon chain — a mix that resists any single label. Similarity here measures how closely two entities' audience compositions align; scores across the top 10 range from 0.90 down to 0.87, a narrow band with no single neighbor pulling away from the pack.

The top 10 break down as follows by subcategory: Athletes (Dan Orlovsky, 0.90), Podcasts and Radio (Fantasy Footballers, 0.90), TV Channels (MLB Pipeline, 0.89), Sports Teams (Cut 4, 0.89), Journalists (Field Yates, 0.89), Sports Brands (Fantasy Football Today, 0.88), Sports Leagues (Minor League Baseball, 0.88), Professionals (Matthew Berry, 0.87), Athletes (Mike Golic Jr, 0.87), and a Blog (PFF Fantasy Football, 0.87). The center entity's own subcategory — Sports brands — appears once in the top 10 with Fantasy Football Today at 0.88. The dominant neighbor types are sports journalists, athletes-turned-analysts, and fantasy-specific media, with baseball content (MLB Pipeline, Minor League Baseball) representing a notable cross-sport thread alongside the expected football-fantasy cluster.

The flat shape reflects an audience that is broadly sports-media-literate rather than concentrated around any single personality or format — drawn equally to beat reporters, fantasy analysts, and multi-sport content channels.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "espnfantasy", "title": "ESPN Fantasy Sports", "category": "Brands", "subcategory": "Sports", "resolved": "espnfantasy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "danorlovsky7", "title": "Dan Orlovsky", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8963, "drivers": [ "N03", "E06", "I01", "P03", "D03" ] }, { "handle": "theffballers", "title": "Fantasy Footballers", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8961, "drivers": [ "N03", "I01", "B04", "O04", "Q08" ] }, { "handle": "mlbpipeline", "title": "MLB Pipeline", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8927, "drivers": [ "N03", "I01", "P02", "B04", "C02" ] }, { "handle": "cut4", "title": "Cut 4", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8902, "drivers": [ "N03", "O04", "D03", "F03", "I01" ] }, { "handle": "fieldyates", "title": "Field Yates", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8885, "drivers": [ "N03", "I01", "D03", "E06", "Q01" ] }, { "handle": "fftoday", "title": "Fantasy Football Today", "category": "Brands", "subcategory": "Sports", "similarity": 0.8814, "drivers": [ "N03", "I01", "D03", "P02", "P03" ] }, { "handle": "milb", "title": "Minor League Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8756, "drivers": [ "N03", "I01", "O04", "D03", "F03" ] }, { "handle": "matthewberrytmr", "title": "Matthew Berry", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8723, "drivers": [ "N03", "O04", "B04", "P02", "D03" ] }, { "handle": "mikegolicjr", "title": "Mike Golic Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8698, "drivers": [ "N03", "E06", "P03", "B03", "I01" ] }, { "handle": "pff_fantasy", "title": "PFF Fantasy Football", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8698, "drivers": [ "I01", "Q01", "F03", "O04", "B04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: