NBA on ESPN Audience Graph • Social Signal

The top 10 neighbors for NBA on ESPN split almost evenly between athletes and musicians, with basketball media filling the remaining slots — a cross-kind cluster for a TV channel. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.00 indicates near-identical audience shape.

The two tightest neighbors are both basketball broadcast properties: NBA TV at 0.99 and NBA on TNT at 0.99, the only other TV channel and TV show in the top 10. From there, the set shifts away from media entirely. Four athletes follow in close succession — Dwight Howard (0.98), Floyd Mayweather (0.98), Chris Paul (0.97), and Kevin Durant (0.97) — alongside the National Basketball Association itself at 0.98. Three musicians round out the ten: Ice Cube (0.97), J. Cole (0.96), and Usher (0.96). The scores span only 0.03 from top to bottom, which is what the flat shape flag captures: no single neighbor dominates, and the field compresses into a tight band.

The structural finding is that NBA on ESPN's audience shape is defined less by other TV channels than by basketball athletes and musicians — the two non-media subcategories account for seven of the top ten neighbors.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/espnnba

{ "handle": "espnnba", "title": "NBA on ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "espnnba", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nbatv", "title": "NBA TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9903, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "nbaontnt", "title": "NBA on TNT", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9856, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "dwighthoward", "title": "Dwight Howard", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9791, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "nba", "title": "National Basketball Association", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9788, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "floydmayweather", "title": "Floyd Mayweather", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9788, "drivers": [ "O04", "Q02", "N03", "Q04", "E02" ] }, { "handle": "cp3", "title": "Chris Paul", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9715, "drivers": [ "O04", "Q02", "Q04", "Q08", "N03" ] }, { "handle": "icecube", "title": "Ice Cube", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9689, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "kdtrey5", "title": "Kevin Durant", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9651, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "jcolenc", "title": "J. Cole", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9631, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "usher", "title": "Usher", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.96, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/espnnba

NBA on ESPN

Nearest neighbors by audience shape

Raw data