Playground →
Esquire's ten nearest neighbors span magazines, websites, a blog, a news publisher, and a single activist — a mix that reflects a broad editorial-and-culture audience rather than a tight same-kind cluster. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.98 to 0.97, a band narrow enough that no single neighbor stands apart.
Four of the ten are fellow magazines: Salon at 0.98, Bon Appétit at 0.97, Saveur at 0.97, and The Atlantic at 0.97. Three are websites — Slate (0.98), Eater (0.97), and Apartment Therapy (0.97) — and DesignObserver (0.97) is a blog. The Daily Beast (0.97) is the lone news publisher. The outlier in kind is Gloria Steinem (0.97), the only Celebrities and Influencers entry in the top 10 and the only Activist — her presence alongside food titles, design outlets, and opinion magazines points to an audience that moves across culture, politics, and lifestyle without settling into any single vertical.
The flat shape and cross-subcategory spread together suggest an audience defined less by a specific content type than by a general orientation toward long-form, culturally engaged media.
