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Everyday Health

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors of Everyday Health span news publishers, TV shows, TV channels, politicians, and a non-profit — with no other health website appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.87 indicates very strong overlap.

The shape is flat: scores run from 0.87 down to 0.84 across the top 10, with no single neighbor pulling sharply ahead. BBC Health News leads at 0.87, followed by Mazie Hirono (0.86), then 60 Minutes and MSNBC tied at 0.85, and ADL at 0.84. The subcategory breakdown tells the clearest story: four of the top 10 are news publishers (BBC Health News, CBS Breaking News, NBC News, Jewish Telegraphic Agency), two are TV shows (60 Minutes, This Week), one is a TV channel (MSNBC), two are politicians or non-profits (Mazie Hirono, ADL), and one is a journalist (Ann Curry at 0.84). Health-specific media accounts for only one slot — BBC Health News — while the rest of the cluster is general news and civic media.

Everyday Health's audience, as reflected in these 10 neighbors, looks far more like the audience of mainstream broadcast and political news than like a health-content niche.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "everydayhealth", "title": "Everyday Health", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "everydayhealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bbchealth", "title": "BBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8675, "drivers": [ "A02", "G01", "N03", "J04", "J01" ] }, { "handle": "maziehirono", "title": "Mazie Hirono", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8591, "drivers": [ "N03", "A02", "G01", "J04", "G03" ] }, { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8535, "drivers": [ "A02", "G01", "J01", "N03", "J04" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8535, "drivers": [ "N03", "A02", "G01", "E02", "J04" ] }, { "handle": "adl", "title": "ADL", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8424, "drivers": [ "A02", "J01", "G01", "J04", "J02" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8415, "drivers": [ "A02", "G01", "N03", "J01", "G03" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8408, "drivers": [ "N03", "A02", "G01", "J04", "G03" ] }, { "handle": "thisweekabc", "title": "This Week", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8389, "drivers": [ "A02", "G01", "N03", "J02", "E02" ] }, { "handle": "anncurry", "title": "Ann Curry", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8383, "drivers": [ "A02", "G01", "N03", "J02", "J01" ] }, { "handle": "jtanews", "title": "Jewish Telegraphic Agency", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8358, "drivers": [ "A02", "G01", "J04", "J01", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: