The top 10 neighbors of Everyday Health span news publishers, TV shows, TV channels, politicians, and a non-profit — with no other health website appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.87 indicates very strong overlap.
The shape is flat: scores run from 0.87 down to 0.84 across the top 10, with no single neighbor pulling sharply ahead. BBC Health News leads at 0.87, followed by Mazie Hirono (0.86), then 60 Minutes and MSNBC tied at 0.85, and ADL at 0.84. The subcategory breakdown tells the clearest story: four of the top 10 are news publishers (BBC Health News, CBS Breaking News, NBC News, Jewish Telegraphic Agency), two are TV shows (60 Minutes, This Week), one is a TV channel (MSNBC), two are politicians or non-profits (Mazie Hirono, ADL), and one is a journalist (Ann Curry at 0.84). Health-specific media accounts for only one slot — BBC Health News — while the rest of the cluster is general news and civic media.
Everyday Health's audience, as reflected in these 10 neighbors, looks far more like the audience of mainstream broadcast and political news than like a health-content niche.