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Entertainment Weekly

Marketing Channels
Magazines
Playground →Docs

Entertainment Weekly's top 10 nearest neighbors span five distinct subcategories — TV Shows, TV Channels, Magazines, Entertainment Platforms, and Non-Profit — with no single type dominating and scores compressed into a narrow band from 0.86 to 0.89. That tight spread, not any one standout, is the defining structural feature here.

The shape is flat. ViacomCBS leads at 0.89, followed closely by Entertainment Tonight at 0.89 and ELLE Magazine (US) at 0.88. Logo (0.88) and Save the Children US (0.88) round out the top five. None of these pulls significantly ahead of the others, and the mix itself is telling: two TV properties, two magazines, one entertainment platform, and one non-profit all sit within 0.03 of each other.

The magazine cluster is the most coherent thread — ELLE, Vogue Magazine (0.88), and The Hollywood Reporter (0.86) all appear in the top 10, making Entertainment Weekly one of three magazines in its own nearest neighbor set. But the cross-kind presence is equally notable: Logo (a TV channel), Entertainment Tonight (a TV show), and Save the Children US (a non-profit) sit at comparable distances, suggesting the audience shape here is not defined by the magazine format alone but by something broader that cuts across entertainment media and cause-oriented content.

The flat distribution across subcategories points to an audience with wide, diffuse overlap rather than a concentrated niche identity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ew", "title": "Entertainment Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "ew", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "viacomcbs", "title": "ViacomCBS", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8929, "drivers": [ "I01", "Q01", "A02", "G03", "Q04" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8874, "drivers": [ "I01", "N03", "Q02", "G03", "M01" ] }, { "handle": "ellemagazine", "title": "ELLE Magazine (US)", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.88, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "logotv", "title": "Logo", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8786, "drivers": [ "I01", "G03", "Q01", "G01", "A02" ] }, { "handle": "savethechildren", "title": "Save the Children US", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8777, "drivers": [ "A02", "N03", "G03", "G01", "Q01" ] }, { "handle": "voguemagazine", "title": "Vogue Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8767, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "tumblr", "title": "Tumblr", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8712, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "facebook", "title": "Facebook", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8679, "drivers": [ "G01", "E06", "G03", "I01", "A02" ] }, { "handle": "focusfeatures", "title": "Focus Features", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8658, "drivers": [ "I01", "G03", "A02", "Q01", "N03" ] }, { "handle": "hbo", "title": "HBO", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8634, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] } ] }
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