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Exactly Right

Marketing Channels
Podcasts and Radio
Playground →Docs

At 0.88, My Favorite Murder is the strongest pull in Exactly Right's top 10 — but Nick Offerman sits right behind it at 0.87, and the gap between them is the structural story here.

The shape flag is two-peak, meaning the top 10 divides into two real audience neighborhoods rather than one coherent cluster. The first peak is same-kind: My Favorite Murder (0.88) and Criminal (0.82) are both podcasts, and Karen Kilgariff (0.84), a comedian closely associated with the true-crime podcast space, reinforces that pole. The second peak is actors — Nick Offerman (0.87), Glenn Howerton (0.85), Jason Segel (0.82), Rob McElhenney (0.82), and Anders Holm (0.82) account for five of the ten neighbors, all drawn from the same subcategory. Queer Eye (0.84, TV Shows) and Matt Bellassai (0.82, Comedians) sit between the two poles without anchoring either one cleanly. Notably, the actor cluster skews toward ensemble comedy casts rather than dramatic performers — but that distinction lives in the subcategory field, not the similarity scores themselves.

The two-peak structure suggests Exactly Right's audience bridges a true-crime podcast community and a comedy-adjacent television audience, with no single neighbor type dominating the full top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "exactlyright", "title": "Exactly Right", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "exactlyright", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "myfavmurder", "title": "My Favorite Murder", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8813, "drivers": [ "H02", "I01", "G03", "G01", "N03" ] }, { "handle": "nick_offerman", "title": "Nick Offerman", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8706, "drivers": [ "H02", "N03", "G01", "G03", "H01" ] }, { "handle": "glennhowerton", "title": "Glenn Howerton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8474, "drivers": [ "H02", "N03", "G01", "G03", "H01" ] }, { "handle": "queereye", "title": "Queer Eye", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8398, "drivers": [ "H02", "G03", "N03", "H04", "G01" ] }, { "handle": "karenkilgariff", "title": "Karen Kilgariff", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.836, "drivers": [ "H02", "G03", "G01", "I01", "N03" ] }, { "handle": "criminalshow", "title": "Criminal", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8202, "drivers": [ "H02", "G01", "I01", "N03", "G03" ] }, { "handle": "jasonsegel", "title": "Jason Segel", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8194, "drivers": [ "H02", "G01", "I01", "N03", "G03" ] }, { "handle": "rmcelhenney", "title": "Rob McElhenney", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8169, "drivers": [ "H02", "N03", "H01", "G01", "N02" ] }, { "handle": "mattbellassai", "title": "Matt Bellassai", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8158, "drivers": [ "H02", "G01", "G03", "N03", "I01" ] }, { "handle": "ders808", "title": "Anders Holm", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8151, "drivers": [ "H02", "N03", "G01", "H01", "H04" ] } ] }
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