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Nine of Excalibur Las Vegas's top 10 similarity neighbors are hotels — a near-total same-kind cluster that signals an audience defined almost entirely by Strip property interest. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 means near-identical audience shape.
Luxor Hotel & Casino leads at 0.91, the strongest pull in the set. Caesars Palace follows at 0.86 — classified under Entertainment rather than Hotels, but still a Las Vegas resort property — and NYNY Vegas sits at 0.85. Paris Las Vegas (0.82) and Flamingo Las Vegas (0.80) continue the run, with The Venetian Resort Las Vegas (0.78), ARIA Las Vegas (0.78), Bellagio Las Vegas (0.75), and The Mirage (0.75) rounding out the hotel bloc. The sole non-hotel in the top 10 is Las Vegas Weekly (0.83), a local magazine — which, given its subject matter, fits the same destination-focused audience frame.
The broad shape means no single neighbor dominates by a wide margin; scores descend gradually from 0.91 to 0.75 across nine hotels, suggesting the audience is recognizable to the full range of Strip properties rather than tightly bonded to any one of them.
This is an audience whose shape is defined almost entirely by Las Vegas hotel interest, with no meaningful cross-kind signal in the top 10.
