Playground →
Extended Stay America's top 10 neighbors span seven distinct subcategories — no single kind dominates the cluster, and the spread is narrow, running from 0.86 down to 0.82.
The shape is flat: Total Wine & More leads at 0.86, followed closely by Entertainment Centers at 0.86 and Music at 0.85 — none of these share Extended Stay America's Mid-range Hotels subcategory. The only fellow Mid-range Hotel in the top 10 is Homewood Suites by Hilton at 0.85, and Sonesta Hotels & Resorts (Luxury Hotels) sits just behind at 0.84. The remaining five positions go to Asbury Automotive Group (Dealerships, 0.84), Transport & Logistics (0.84), Juice & Smoothies (0.83), Jason's Deli (0.82), and CAVA (0.82). That mix — alcoholic beverage retail, entertainment venues, music retail, automotive dealerships, logistics, and fast casual dining — means the audience shape Extended Stay America shares most closely is not defined by lodging at all. Only two of the ten neighbors are in Hospitality & Lodging; the other eight span five unrelated subcategories.
The flat, cross-category spread suggests this audience is shaped by broad, everyday-errand and service-oriented behavior rather than by a tight travel or hospitality identity.
