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The top 10 neighbors for Extra Space Storage span six distinct subcategories — no single kind dominates, and the spread runs from direct competitors to automotive services to a convenience store chain.
The shape is broad, meaning audience overlap is distributed across many neighbors rather than concentrated in one. The three highest-scoring neighbors are all Moving and Storage entities: Moving & Storage at 0.98, CubeSmart at 0.92, and Public Storage at 0.89. These form the expected same-kind cluster. What follows is where the shape becomes interesting: Pep Boys (Automotive — Parts and Accessories, 0.89) scores nearly as high as Public Storage, and 7-Eleven (Convenience Stores, 0.86) sits at position five. Caliber Collision (Automotive — Maintenance and Repair Services, 0.85) and Enterprise Car Sales (Automotive — Dealerships, 0.84) follow, making Automotive the dominant cross-kind subcategory in the top 10. LA Fitness (Fitness, 0.82), Burlington (Apparel — General, 0.82), and Floor and Decor (Home Goods and Furnishings, 0.82) round out the set, each from a different subcategory entirely.
Three of the top 10 share Extra Space Storage's own Moving and Storage subcategory; the remaining seven are drawn from automotive, retail, fitness, apparel, and convenience — a pattern that points to an audience shaped by brick-and-mortar, errand-driven consumer behavior rather than category loyalty alone.
