EY Audience Graph • Social Signal

EY's top 10 nearest neighbors span three distinct subcategories — B2B brands, business magazines, and tech personalities — with no single neighbor pulling far ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 scores run from 0.98 down to 0.97, a band so compressed that no one neighbor dominates. Six of the ten are fellow B2B brands: Deloitte (0.98), Accenture (0.98), McKinsey & Company (0.98), KPMG (0.98), Deloitte US (0.97), and Boston Consulting Group (0.97). The remaining four break from that pattern: Harvard Business Review (0.97) and VentureBeat (0.96) are magazines; Chamath Palihapitiya (0.97) and Marc Benioff (0.96) are tech personalities. The cross-kind presence of business media and tech-world figures alongside the consulting and professional-services cluster is the notable structural feature — this audience is not shaped exclusively by its own B2B peer set. Forbes Tech (0.97) and WSJ Business News (0.96) extend the media thread just outside the top five, reinforcing that business journalism is a consistent secondary pull.

The flat shape and tight score range indicate an audience that overlaps broadly and evenly across professional services, business media, and tech leadership — with no single neighbor acting as a structural anchor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/eynews

{ "handle": "eynews", "title": "EY", "category": "Brands", "subcategory": "B2B", "resolved": "eynews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "deloitte", "title": "Deloitte", "category": "Brands", "subcategory": "B2B", "similarity": 0.9807, "drivers": [ "G01", "A02", "A06", "A01", "G03" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9788, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9767, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "kpmg", "title": "KPMG", "category": "Brands", "subcategory": "B2B", "similarity": 0.9762, "drivers": [ "A06", "G01", "A02", "A01", "J02" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9693, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9666, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9661, "drivers": [ "G01", "A02", "A06", "A01", "G03" ] }, { "handle": "bcg", "title": "Boston Consulting Group", "category": "Brands", "subcategory": "B2B", "similarity": 0.9658, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9654, "drivers": [ "G01", "A02", "A06", "G03", "J02" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9643, "drivers": [ "G01", "A02", "A06", "A01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/eynews

EY

Nearest neighbors by audience shape

Raw data