Playground →
Landon Donovan is the single strongest pull in Formula 1's top 10, scoring 0.85 — and he's a soccer athlete, not a racing figure. That cross-sport signal defines the two-peak structure here: one cluster built around soccer media and athletes, a second around F1-specific broadcast properties, with Formula 1's audience bridging both.
The soccer cluster is dense. ESPN FC (0.83), FOX Soccer (0.80), Premier League (0.78), Lewis Hamilton (0.78), Zlatan Ibrahimović (0.78), and Major League Soccer (0.77) all land within a tight band. The subcategory breakdown across the top 10 is striking: five of the ten neighbors are either Athletes or Sports Leagues, and three more are TV Channels or TV Shows covering soccer. Only two neighbors — WTF1 (0.80) and ESPN F1 (0.79) — are explicitly F1-branded properties, forming the second, smaller peak. No other Sports Leagues subcategory entry in the top 10 is from motorsport; Premier League and Major League Soccer are the league-level neighbors. The lone non-sports entry is FTX (0.77), a Technology brand, which sits at the edge of the cluster.
Formula 1's audience shape is defined less by motorsport fandom than by a broader sports-media consumer who skews heavily toward soccer — with a secondary layer of dedicated F1 broadcast followers layered on top.
